Visual media marketing is highly effective due to the way the human brain processes information.

It leverages the fact that people are naturally drawn to and better retain visual content compared to text alone.   

 

Based on industry data, here are the key reasons for its effectiveness:

🧠 Faster Processing and Better Retention:

• The human brain processes visual information much faster than text—up to 60,000 times quicker in some estimates—and visual information accounts for about 90% of information transmitted to the brain.

• Studies show that people are likely to retain 65% of information three days later when it's paired with a relevant image, compared to only 10% when they just hear it.

 

✨ Increased Engagement:

• Visual content significantly boosts engagement across all platforms:   

• Social media posts with images see more than twice the engagement of those without.

• Tweets with images receive 150% more retweets.

• Visual content is 40 times more likely to be shared on social media than other types of content.

 

💰 Higher Conversions and ROI:

• Visuals, especially videos and interactive content, directly impact the bottom line:   

• Landing pages with videos have been shown to increase conversions by up to 80%.

• 90% of marketers report that video marketing has a good Return on Investment (ROI).

• Products with virtual tours (as mentioned on the web page you are viewing) can be viewed 10 times more than those without, leading to a 40% increase in conversion rates.

​

🗣️ Powerful Storytelling:

• Visuals can evoke emotions and create a deeper connection with your audience, making your brand's story more compelling and memorable.

• High-quality visuals help reinforce brand identity and make your brand more recognizable.

• Ultimately, visual media helps cut through the noise in the crowded digital landscape, making your message more attention-grabbing, memorable, and shareable